Bambuser

Green Marketing & Social Media

GREEN. GREEN. GREEN.

Green marketing is essentially a way to brand your marketing message to capture a bigger audience. Focused on appealing to peoples desire to choose products and services that are more eco-friendly, green marketiers can appeal to a wide variety of issues; saving water, reduction of greenhouse gases, cutting toxic pollution, cleaning indoor air quality or being easily recyclable. It has been proven that when put side by side with the competition, the more environmental marketing claims your product or service can make, the more likely a consumer will select it, provided the price isn't too much greater! The green market place is one that's growing exponentially right now and will only continue to do so as governments enact more environmental laws to reduce carbon emissions.

Non-profits have paved the way with some of the most successful green marketing campaigns, using creative images and innovative tactics to capture the attention of their audiences. Below, Denver Water set up billboards and benches across the city to raise awareness around water conservation in the semi-arid mountain city.

World Wildlife Fund used the innovative add campaigns below in an effort to raise awareness around the realities of pollution.

Green marketing is now joing the digital revolution. Recognizing that social marketing campaigns are the life blood of any social cause, environmentally conscious organizations such as; Twestival for Charity Water and StopGlobalWarming.org have produced some of the most compelling campaigns.

Twestival (twitter + festival) for Charity Water was organized solely through twitter. The aim was to raise awareness and funds for the global water crisis. Prior to the event many people didn’t even know that the rest of the world was facing water shortages. The event was so successful,  raising over $250,000 and so far over 55 wells have been built and over 1,7000 people served.

The StopGlobalWarmingCampaign.org has been raising awareness about the causes of our planet heating up through virtual marches by celebrities like Leonardo DiCaprio, Bon Jovi, Kobe Bryant and the Blue Man Group. The campaign is centered around encouraging soceity to live greener lives and to be aware of their carbon footprint. 

 

Social media alone has been responsible for some of the biggest and most successful campaigns of our time. The power of social media is that not only can you touch so many lives, you can get them on a more personal level. This is absolutely necessary when talking about galvanizing people around global warming issues.

 Green businesses are slowly taking the leap and embracing social media marketing.  Whether you are selling eco-friendly cinematography, fashion or wind turbines, you can use social media to interact with your target audience and, eventually, create new sales opportunities.

Paris Rain Dance

autumn in paris

A couple weeks ago I went to Paris for the first time. A weekend trip filled to the tippy top. We rented Velib bikes and zooomed through the districts on the antiquated Parisian streets. Cathedrals, cafes, views, filling ourselves with chilly autumn air, delicious cheeses, mulled wine, croissants, and chocolate. Exhale.

 

A slow train

to Paris

in the rain

sounds like

my kind of

dream.

Bruce Springsteen : I'm On Fire (Cousin Coles Remix)

Hope for a clean energy agenda?

2010 Midterm Elections

Even though six and sixty-six seats were lost in the Senate and House of Representatives, respectively, President Obama still keeps his chin up. Confident that there is a way to pass clean energy bills even if its not the comprehensive, one-size-fits-all climate act...

"We’re probably going to have a series of more bite-sized pieces that have to do with renewable energy standards, that continue to build on the work we’ve done to improve fuel efficiency in cars, energy efficiency in buildings. I think there are going to be a whole bunch of Republicans who continue to be interested in how we can foster a clean-energy industry here, and how can we do a better job with traditional energy sources like nuclear and natural gas. It won’t be easy, but I think we can get something like that done." (ClimateProgress.org)

... it's good that atleast one of us can remain optimistic. Hrmph.

Innocent : The Smooothest of Smoothie Makers

  

An Innocent Marketing Campaign:

Innocent Smoothie Co. has some incredible marketing strategies. Their head of creative strategies, Dan Germain, is a creative genious running 'pop-up' events all over London @ his elusive Five for Five Cafe. People are invited to dine with Innocent at random locations, last week was an abandoned tramshed decorated in fairy lights and natural, earthy decor. Their pop-up events enable them to communicate their brand in an incredibly strong, concentrated way while simultaneously learning a lot about their clientel. Germain says, "We could just loiter in Sainsbury's by the fridges and watch the people who come and buy our drinks, but we'd probably get kicked out." These events look funky, fun and fresh, good choice Germain.

The clever Innocent and their 'home-made' feel contributes greatly to their success. For the past few years they have had a hat campaign: sew a mini hat, donate it & make winter warmer for disadvantaged elders. The mini-hats are then put on their smoothie bottles and sold. Hundreds of thousands of hats come in from people all over the world. Proceeds this year are expected to smash through the £1 million mark and are donated to Age UK and Age Concern.

Their marketing is inspiring, their campaigning is ingenious, their advocacy impressive AND they have an ethical green- business ethos. These guys are truly smooooth operators and a great model for companies today.

mmmusica

"sometimes the world tries to knock it out of you 

but i believe in music the way some people believe in fairy tales"  

- anonymous

The Sun Is An Obvious Choice

South Africa for Sunshine

South Africa could become the home of the world's largest solar project, built on the edge of the Kalahari Desert to provide an eighth of the country's electricity. More than 400 investors and solar industry professionals gathered in the town of Upington for a conference last week aimed at laying the groundwork for a 5,000MW solar park. The park is estimated at being worth $21.3 billion USD and would be funded mainly by private developers who would build individual projects then sell their power to the national grid. It's a move that would put South Africa more in line with a green economy and help shed its heavy dependence on coal which currently stands at about 90% of the country's energy mix. This project is generating huge international attention as it is in one of the world's best locations for solar power, maintaining some of the strongest sunshine in the world!

Controversial Cows

Cow Factory

An industrial farm housing more than 8,000 cows is intended to be built in Lincolnshire in the English countryside. Nocton is going to be Britain's largest dairy farm ever. The controversial plans include keeping the cattle in machine like homes where they will have little to no access to grass or sunshine. The cows will be milked around the clock, three times a day in an automatic milking shed. Nocton is a 'zero-grazing supersize' cattle farm where the cows will have no room to move around and will be fed dried grass. The £40million farm is supposed to be built before the end of the year.

http://noctondairies.co.uk/

autumn

Nature is shining at the moment. 

And my head is spinning with it. 

There’s so much beauty. There’s so much color. 

Red. Orange. Yellow. 

They are all here, mingling harmoniously: 

Bright colors coloring our trees 

that seem to dance in the wind. 

They make my back garden sparkle 

like precious colorful stones.

 

gypsy daze

The Gypsies
of Cornwall, England

Sustainable Tree Forts

TreeHotel:

is a new brand of designer hotel from Sweden. The idea is that rather than cutting down trees for industrial use, they look after them by making their guest houses into innovative, energy efficient, green get-a-ways.

hydroeletricks

¿boom or bust?
hydroelectricity in the south:
the paneca for climate change or a successful marketing campaign

berlin trip

one week.
in july.
of berlin.

refreshes.



the air is clean.
the sky is vast.
the trees are a plentiful.
bicycles are the norm.
there is an environmental zone.
vehicles that don't have an environmental badge cannot pass through the city.
bee lining it back to berlin.
<3

sunmer thyme. summer soulstice.

sonidos de verano:

sleigh bells - rilllllls

delorean - grow

museum of bellas - who do you love

munk - no milk (mercury remix)

gui boratto - azzura

manufactured natural images

TED Talk:
Edward Burtynsky - photographer
documenting humans environmental impact on the planet



Recommendations:
check out World Changing Blog

Tangled Jellyfish

Tangled Jellyfish
Originally uploaded by Mills Baker

rhythm is life and life is rhythm.

eggstra special easter

:: happy easter ::

"even after all this time,
the sun never says to the earth, 'you owe me'.
look what happens with a love like that,
it lights the whole sky."
- hafiz

broken social scene - all to all



.......................

the colour of bronze afrikaans

ill take one sparkle-tini
on the rocks
hopscotching across rippling brighton shores
tiptoeing across clocks
holding hands as close as we can
knowing that this is only a pinprick in time
synchronized & fortuitous
encounters.hearts.visions.futures.
not thinking about tomorrow
only today's <3

spice girl - wannabe

perennial

there's something about the spring air
the salty sea
you
me
and the sprinkling sand
tickling the tips of our noses
our icey toes
in the english channel
as april returns the long light
and the salty crystal ocean days
turn into night

vague sandy vapors
young translucent sols
in errant armor
beachcombing the skies for adventure
and discovering infinitude
in the form of mounting emotions
carved into the sound holes of mollusks

your piquant wit
crushed seashells
musky boxes of seaweed
radiating as the waves take bold leaps
across the ocean
merging you and i
in an unequivocal
encapsulated seal of silence.

penguin prison - worse it gets (rac remix)

sea what i mean?

waves inspire me
not just because they are soothing
in their rhythmic ways
but because they rise high
after they fall
over
and
over.

saycet - opal

dandelion wine

dandelion wine

i want:
you,
me,
hiccuping with bellies full of dandelion wine,
fleetwood mac,
wide bleu skies,
an empty beach,

eazy breezies through our hair,
sunshine coaxing out kindred freckles,
sea salt in our skin,
sand in our sammiches,

colored sea glass in our palms,

a couple of rusty bikes,
a mandolin,
a harmonica,
head to head,

heart to heart,

wing to wing
- via velvita uchiuchimama©



love YOU
thee foreverever
regaurdless of the endevor
it don't matter wherever, whichever, however
its the compound lever
kind of forever
love
you mi ying.yang twin
meow.



.................................


.................................



.sound.visions.

evergreen sunset (remix)
where the constellations map the sky
optimism drops like an opened pinata
souls illuminate monochromatic visions
paisley peddles popping
warming up in a bed of sunshine
slowly rising to the day
and rolling over
asleep beside me
i wonder what life looks like from your view



ashaninka

clay honey
widening the bees view
peeking through crooked wooden chairs with a telescope
woolly lambs ear rubs soft on bare cheeks
watching as they pen songs about the unfreedom with freedom
the destruction of production
technocrats vs luddites
concluding that nothing
is ever as simple as black and white
but the green plight
money vs land
is the only vision in sight
thats taking off into the night
..................................

.ahorita.

praising the moment
i know that nothing has a hold of me
nothing wants
only the simple joy
of
right

now.