Bambuser

Green Marketing & Social Media

GREEN. GREEN. GREEN.

Green marketing is essentially a way to brand your marketing message to capture a bigger audience. Focused on appealing to peoples desire to choose products and services that are more eco-friendly, green marketiers can appeal to a wide variety of issues; saving water, reduction of greenhouse gases, cutting toxic pollution, cleaning indoor air quality or being easily recyclable. It has been proven that when put side by side with the competition, the more environmental marketing claims your product or service can make, the more likely a consumer will select it, provided the price isn't too much greater! The green market place is one that's growing exponentially right now and will only continue to do so as governments enact more environmental laws to reduce carbon emissions.

Non-profits have paved the way with some of the most successful green marketing campaigns, using creative images and innovative tactics to capture the attention of their audiences. Below, Denver Water set up billboards and benches across the city to raise awareness around water conservation in the semi-arid mountain city.

World Wildlife Fund used the innovative add campaigns below in an effort to raise awareness around the realities of pollution.

Green marketing is now joing the digital revolution. Recognizing that social marketing campaigns are the life blood of any social cause, environmentally conscious organizations such as; Twestival for Charity Water and StopGlobalWarming.org have produced some of the most compelling campaigns.

Twestival (twitter + festival) for Charity Water was organized solely through twitter. The aim was to raise awareness and funds for the global water crisis. Prior to the event many people didn’t even know that the rest of the world was facing water shortages. The event was so successful,  raising over $250,000 and so far over 55 wells have been built and over 1,7000 people served.

The StopGlobalWarmingCampaign.org has been raising awareness about the causes of our planet heating up through virtual marches by celebrities like Leonardo DiCaprio, Bon Jovi, Kobe Bryant and the Blue Man Group. The campaign is centered around encouraging soceity to live greener lives and to be aware of their carbon footprint. 

 

Social media alone has been responsible for some of the biggest and most successful campaigns of our time. The power of social media is that not only can you touch so many lives, you can get them on a more personal level. This is absolutely necessary when talking about galvanizing people around global warming issues.

 Green businesses are slowly taking the leap and embracing social media marketing.  Whether you are selling eco-friendly cinematography, fashion or wind turbines, you can use social media to interact with your target audience and, eventually, create new sales opportunities.

Paris Rain Dance

autumn in paris

A couple weeks ago I went to Paris for the first time. A weekend trip filled to the tippy top. We rented Velib bikes and zooomed through the districts on the antiquated Parisian streets. Cathedrals, cafes, views, filling ourselves with chilly autumn air, delicious cheeses, mulled wine, croissants, and chocolate. Exhale.

 

A slow train

to Paris

in the rain

sounds like

my kind of

dream.

Bruce Springsteen : I'm On Fire (Cousin Coles Remix)

Hope for a clean energy agenda?

2010 Midterm Elections

Even though six and sixty-six seats were lost in the Senate and House of Representatives, respectively, President Obama still keeps his chin up. Confident that there is a way to pass clean energy bills even if its not the comprehensive, one-size-fits-all climate act...

"We’re probably going to have a series of more bite-sized pieces that have to do with renewable energy standards, that continue to build on the work we’ve done to improve fuel efficiency in cars, energy efficiency in buildings. I think there are going to be a whole bunch of Republicans who continue to be interested in how we can foster a clean-energy industry here, and how can we do a better job with traditional energy sources like nuclear and natural gas. It won’t be easy, but I think we can get something like that done." (ClimateProgress.org)

... it's good that atleast one of us can remain optimistic. Hrmph.

Innocent : The Smooothest of Smoothie Makers

  

An Innocent Marketing Campaign:

Innocent Smoothie Co. has some incredible marketing strategies. Their head of creative strategies, Dan Germain, is a creative genious running 'pop-up' events all over London @ his elusive Five for Five Cafe. People are invited to dine with Innocent at random locations, last week was an abandoned tramshed decorated in fairy lights and natural, earthy decor. Their pop-up events enable them to communicate their brand in an incredibly strong, concentrated way while simultaneously learning a lot about their clientel. Germain says, "We could just loiter in Sainsbury's by the fridges and watch the people who come and buy our drinks, but we'd probably get kicked out." These events look funky, fun and fresh, good choice Germain.

The clever Innocent and their 'home-made' feel contributes greatly to their success. For the past few years they have had a hat campaign: sew a mini hat, donate it & make winter warmer for disadvantaged elders. The mini-hats are then put on their smoothie bottles and sold. Hundreds of thousands of hats come in from people all over the world. Proceeds this year are expected to smash through the £1 million mark and are donated to Age UK and Age Concern.

Their marketing is inspiring, their campaigning is ingenious, their advocacy impressive AND they have an ethical green- business ethos. These guys are truly smooooth operators and a great model for companies today.

mmmusica

"sometimes the world tries to knock it out of you 

but i believe in music the way some people believe in fairy tales"  

- anonymous